Mission
December 19, 2007
Bringing labels and retailers together…
Until recently, labels relied on the major distributors to get their music to fans. That was because the job of pressing records and CDs and getting them onto store shelves is a daunting one… Along came the Internet. Now, it’s no longer necessary for fans to go to their local record stores to sample and purchase music. They can listen to samples online and download MP3s or have CDs mailed to their homes. This fundamental change in consumer behavior and convenience is causing distribution methods to change, as seen in the number of download retailers that have emerged in recent years.
Syntax Distribution’s mission is to help labels take advantage of this power shift while helping the leading online retailers sell to fans of independent music. Syntax Distribution gives the independent labels direct access to digital retail outlets as well as leveraging our invaluable editorial relationships to have a chance at gaining placement alongside the major label releases.
Sell Music
Syntax Distribution makes it easy to sell your music by managing the entire process for you. You produce your music and art, and we take it from there.
What does Syntax Distribution do for you the label?
- Gives you access to the leading online retailers with a single contract.
- Prepares your music for online distribution by encoding it in the format required by each retailer and attaching metadata, artwork, digital booklets, videos, and more.
- Simplifies your royalty payments – you get one check for all royalties from all online services.
Why do companies like Apple and Microsoft want to work with Syntax Distribution?
Online music retailers recognize the value of independent music, but there’s too much independent music for them to handle. Why pick up 1000 independent artists and have to write 1000 checks, when you could pick up one distributor with 1000 artists and write one check? Online retailers rely on a new breed of distributors, like Syntax Distribution, to manage it for them. Just as it is hard for an artist or independent label to negotiate deals with all of the leading physical retailers, it is near impossible for a retailer to negotiate with all of the independent artists and labels it would like to carry. Syntax Distribution makes both labels and retailers happy.
How do I get started?
Send us an email or leave us a voicemail, and we will get in touch with you promptly. Include as much information about your music as you’d like. We’ll discuss your unique situation and develop a distribution plan that best suits your needs.